Re-Visioning Television

Policy, Strategy and Models for the Sustainable Development of Community Television in South Africa The introduction of a quality, accessible local television network represents the final piece in post-apartheid South Africas media jigsaw. With legislation and policy now in place, the fitting of the last piece is imminent. The race is now on to develop models and fine-tune systems that will make the most powerfully democratic tier of broadcast media sustainable, empowering and development friendly.

HSRC Press

Product Information

Format:

210mm x 280mm

Pages:

232

ISBN-13:

978-07969-2160-4

Publish Year:

2007

Rights:

African Rights

Introduction to community television
Regulatory overview
Lessons from community radio
CTV in South Africa today
Partnerships
Signal distribution
Production
Programming
Audience research
Rural CTV
Future technical directions for CTV
Business models
Conclusion
Case study: CTV Cape Town business model
Appendices

Dr Adrian Hadland is a Research Director in the Democracy and Governance research programme of the HSRC. Before joining the HSRC, Hadland worked as a political editor, columnist and assistant editor of the Cape Argus.

Mike Aldridge is a media practitioner and communications consultant working in the fields of video production, print journalism and new media. He holds an MA degree in Cultural & Media Studies and has been involved in the research and development of community television for the past ten years.

Joshua Ogada is currently a doctoral candidate at Louisiana State University on the topic of political communications and mass media research. He has worked for some time in the community radio sector in South Africa and has conducted audience research for Bush Radio, among others.