Advertising in the News

Paid-for content and the South African print media The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising, in particular, developing the content that advertisers most desire content that creates what Herman and Chomsky called a buying mood for their products.

HSRC Press

Product Information

Format:

210mm x 280mm (Soft Cover)

Pages:

ISBN-13:

978-07969-2183-3

Publish Year:

2007

Rights:

World Rights

List of tables and figures
Acknowledgements
Abbreviations and acronyms

1. Introduction
2. Literature review
3. The South African context
4. Methodology
5. Case studies
6. Focus groups
7. Interviews with magazine managers
8. Regulation
9. Conclusion

References

Dr Adrian Hadland is a Research Director in the Democracy and Governance research programme at the HSRC. He holds a PhD from the University of Cape Town and an MLitt from the University of Oxford in the UK. Before joining the HSRC, Adrian worked as a political editor, columnist and assistant editor of the Cape Argus. He has extensive experience in the South African and international media, and serves on the South African Press Ombudsman’s Appeal Panel.

Lesley Cowling, academic co-ordinator of the Journalism and Media Studies programme at the University of the Witwatersrand, has 18 years experience in writing, editing, layout and design for a wide array of publications in both South Africa and the United States. She has also worked extensively as a journalism trainer, developing short courses and training programmes in South Africa and the Southern African region.

Bate Felix Tabi Tabe is a research assistant and Masters student in journalism and media studies at the University of the Witwatersrand. He was given a commendable mention in the Student Awards category of the Telkom ICT Journalist of the Year competition in 2005.